Seth Godin's "Unleashing the Ideavirus"

0:05:09 "We live in a world where consumers actively resist marketing, so it's imperative to stop marketing at people, the idea is to create an environment where consumers will market to each other. Is an ideavirus a form of marketing? Sure it is. And today marketing is all there is. You don't win with better [business processes]; you win with better marketing because marketing is about spreading ideas and ideas are all you've got left to compete with."

00:09:32 "In the old days, the way we sold a product was through interruption marketing: we'd run ads, interrupt people with unanticipated, impersonal, irrelevant ads, and hope that they'd buy something. And sometimes it worked. The advantage of this branding strategy is that the marketer is in complete and total control; the disadvantage is that its hard and expensive."